Push Notification Ads
Push notification ads appear as regular notifications on a user’s device, and they are currently popular due to their low fraud and bot traffic incidence. Users must opt-in to receive notifications, ensuring the traffic generated is 100% human.
What Do Push Ads Look Like?
If you have a smartphone, you’ve likely seen push notifications. These are the small banners at the top of your screen alerting you to likes, shares, or messages. A push notification ad converts these alerts into marketing messages.
A push notification ad typically consists of the following components:
1. Ad Title: The main ad text, usually shown in bold, with a maximum of 30 characters including emojis and spaces.
2. Square Icon Image: A small image (192×192 pixels) displayed to the left of the ad title and description, designed to capture attention.
3. Ad Description: Additional text under the ad title, with a maximum of 45 characters. Not all networks include this.
4. Rectangular Image: An optional larger image (492×328 pixels) for attracting attention, not always offered by all push services.
5. Button: An optional element, usually for desktop traffic, allowing for additional interaction.
A bonus feature is the use of dynamic tokens in the ad title and description, such as country, city, or device name, depending on the platform.
Push Notification Ad Formats
Push notifications come in three main types: classic push messages, iOS Calendar Push Notification Service, and in-page push ads. Here’s a breakdown of each type:
1. Classic Push Notification Ads:
– These notifications appear as banners on mobile devices or at the lower right corner on desktops, delivered anytime to users who have opted in.
– They can’t be seen on iOS devices due to Apple’s restrictions.
– Classic push notifications have the highest volume and are widely available across push ad networks.
2. In-Page Push Ads:
– These ads appear at the bottom of a webpage on mobile browsers or the lower right/left corner on desktops.
– They are visible even if push notifications are turned off on the device.
– They can reach iOS users as they are website-based.
– Despite fewer publishing websites displaying them, they are widely supported by push notification ad networks.
3. iOS Calendar Push Ads:
– These ads show up as reminders in the iOS calendar app.
– They are effective due to their novelty among iOS users but come with higher CPC rates.
– They are rare and offered by specialized push traffic networks.
Check out our list of recommended push notification ad networks for more information.
SMS Marketing
SMS marketing is an effective way to communicate with potential customers, offering quick delivery, ease of creation, and flexibility in timing. Gartner research shows SMS open rates can reach up to 98%, significantly higher than email marketing’s 20%.
SMS marketing works similarly to email marketing: you need a subscriber list to send promotional messages. If you don’t have a list, you can buy solo ads from sellers to send SMS promotions for you. Use these SMS campaigns to build your subscriber list or direct users to your offers.
