How to Start a Podcast

### Length and Frequency Matter

According to Riverside, the average podcast episode lasts about 42 minutes, but there’s room for variation. Find a duration that keeps your audience engaged without dragging on.

– **Shorter formats (15-20 minutes)** are perfect for news updates, daily tips, or focused topics.
– **Longer formats (60+ minutes)** work well for in-depth explorations or interview-driven shows.

When it comes to frequency, weekly or bi-weekly releases are popular, but consistency is crucial. Choose a schedule you can realistically maintain and stick to it. Listeners appreciate predictability, and a consistent release date builds anticipation.