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Email requests are a common link-building strategy, but very few get a positive response.
Why? They fail to provide a compelling reason for recipients to add a backlink.
No matter how great your content is, you won’t get links if you can’t explain the value it offers to the website.
Like all marketing, it’s crucial to understand your audience and address their needs in your request. Focusing solely on how amazing you are, while ignoring what they are looking for, is a recipe for being overlooked.
