TikTok’s search function enables users to find videos by entering specific keywords or phrases. Optimize your content for these search terms, and its visibility can soar.
This is where SEO comes into play. By aligning your content with what your audience is actively searching for, you can greatly enhance your reach and engagement on TikTok. This strategy works not only within TikTok but also in Google’s search results, which often feature TikTok videos for certain queries.