Ever had someone ask you to make their Instagram post go viral? It’s a common request among digital marketers.
The good news is, if viral is your goal, Instagram is an ideal platform. With its emphasis on images and videos, it’s easy to create content that stops users mid-scroll. Plus, boasting two billion monthly active users, it offers unparalleled potential to reach a vast and engaged audience.
So, how can you achieve viral status on Instagram to boost brand visibility, engagement, and conversions?
In this article, I’ll share my top ten tips for crafting viral Instagram campaigns, and explore what it takes for your posts, Reels, and Stories to go viral.
**Key Insights:**
– Any brand or industry can achieve Instagram virality by creating content that resonates with their target audience and engaging effectively.
– There’s no specific number of likes or comments that defines a viral post, but you’ll definitely notice a significant increase in engagement.
– Utilize Reels, Stories, and Instagram Live to diversify your content and encourage follower interaction.
– Building credibility is crucial; trusted brands are more likely to have their content shared.
– Virality isn’t guaranteed, but consistent quality content can still foster a loyal following.
**Understanding Virality on Instagram:**
Virality on Instagram means creating highly shareable content that resonates widely and prompts user engagement and shares.
As a general guideline, achieving 10,000 likes on a post or 100,000 views on a Reel typically qualifies as going viral. However, these benchmarks can vary based on industry and the size of your Instagram following. For smaller accounts or niche sectors, adjust your expectations accordingly.
For example, a recent post of mine discussing five custom versions of ChatGPT for marketers garnered over 12,000 likes in a short period. While this may seem modest, it’s significant within our viral range and demonstrates effective virality.
**Why Did This Post Go Viral?**
– It tapped into trending topics like ChatGPT and AI.
– It addressed a common pain point among digital marketers—time-saving solutions.
– It included visual demonstrations of the different GPTs, enhancing understanding and engagement.
A viral Instagram post not only signals your content’s popularity but also offers opportunities for repurposing into blog articles or Instagram ads to maximize its impact.
Now, let’s delve into strategies to achieve Instagram virality:
1. **Seize Trending Topics and Hashtags**
– Leverage current trends and hashtags to provide unique perspectives that capture attention.
– Act swiftly to capitalize on trends, like the 2024 Met Gala, where interest peaks and wanes rapidly.