**Source: Pew Research Center**
### Top Social Platforms for Financial Advisor Lead Generation:
1. **LinkedIn**:
– With over 600 million members, LinkedIn is ideal for financial advisors. Use it to share content on financial health, budgeting, and financial planning to generate organic leads.
2. **Facebook**:
– Promote your webinars, seminars, or playbooks and create traditional posts around finance to engage your audience.
3. **Instagram**:
– Leverage Instagram’s diverse advertising options to showcase your expertise through informative graphics and videos.
4. **TikTok**:
– Tap into TikTok’s growing popularity by creating short, engaging videos on investment plans or financial monitoring.
### TikTok Content Examples for Financial Advisors: